One will be a lower-cost option that includes all features but doesn’t eliminate ads, while the other will be a more expensive option that offers an ad-free experience. Musk shared this information in a post on X.
Two new tiers of X Premium subscriptions launching soon.
One is lower cost with all features, but no reduction in ads, and the other is more expensive, but has no ads.
— Elon Musk (@elonmusk) October 20, 2023
Musk did not elaborate further on the subscription plans.
As part of a recent trial, the company began charging new users $1 in New Zealand and the Philippines to test platform access.
The “Not A Bot” subscription model is intended to combat spam, platform manipulation, and bot-related activities.
Since Elon Musk assumed control of the platform in October 2022, his swift and substantial changes, such as extensive layoffs and the dismantling of content moderation teams, have prompted advertisers to cease running ads on the platform.
Musk has recognized that the platform’s revenue has suffered and has attributed this to pressure from activists affecting advertisers.
In an effort to generate revenue, Musk introduced an $8 per month subscription service with a blue checkmark and made attempts to entice advertisers back to X by offering discounts.
Reported by Gursimran Kaur in Bengaluru and Supantha Mukherjee in Stockholm; edited by Savio D’Souza and Jason Neely.